WineWeb.com Allows Direct Winery-to-Trade Sales

Santa Fe, NM - February 22, 2006 – The WineWeb has expanded its electronic marketplace to foster the growth of direct winery-to-trade sales. While several states allow wineries to sell direct to in-state wine retailers and restaurants, a market for interstate wine sales to the trade appears to be emerging. WineWeb.com’s online trade portal allows restaurants and retailers to buy wine direct from participating wineries.

"The recent developments revolving around the Costco court case could have a ripple effect across the W2T (winery to trade) market", states Ron Kreutzer, WineWeb's founder. "This could be much larger than direct wine shipments to consumers, the laws of which are now rapidly changing. The WineWeb’s order processing service is a cost-effective way to increase a winery’s sales and visibility in the wine market”.

Wineries are urged to participate in this emerging winery-to-trade market. Restaurants and wine retailers are showing an interest in sourcing wine from smaller wineries that are typically outside the traditional wine distribution channels. Wineries can choose to ship direct, where allowed by law, or their orders can be routed through a wine fulfillment center that has distribution relationships in a specific state.

For more information and to register on The WineWeb trade portal, go to www.wineweb.com/trade.

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About The WineWeb:
WineWeb Enterprises, Inc., founded in 1995, provides Internet services to wine consumers, wineries, and wine retailers. Its trademarked service, The WineWeb, maintains a directory of over 32,000 wineries from around the world, provides value-added e-commerce and website hosting services to assist wineries and wine merchants in selling wine online, and provides a consumer-friendly method of integrating thousands of wines into a searchable environment.

For more information, visit www.wineweb.com.