WineWeb.com Publishes Position Paper on Direct-to-Trade Wine Sales

Santa Fe, NM -- July 16, 2007 -- WineWeb.com, a leading provider of winery websites and online ordering services, recently published a position paper on selling wine direct-to-trade. The paper is available on their website at services.wineweb.com.

Abstract of the paper:

Direct-to-trade is the ability for a winery to sell their wines directly to a wine retailer or a restaurant. Most states allow a winery to sell directly to retailers and restaurants within their state. Some states also allow out-of-state wineries to sell direct to their retailers and restaurants. The WineWeb’s mission is to provide technology tools to promote the free trade of wine, in places where it is legal to do so. WineWeb has built an electronic marketplace that enables a pool of buyers (restaurants and retailers) and a pool of sellers (wineries) to interact, establish relationships and conduct business transactions. WineWebÕs approach differs from competing services as no wholesaler is involved in the transaction, it provides a much lower fee structure with a robust feature set, and it supports a community-based marketplace.

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About The WineWeb:
WineWeb Enterprises, Inc., founded in 1995, provides a suite of cost-effective services for wineries, including websites, e-commerce sales processing, and e-Marketplace promotion services. Its trademarked service, the WineWeb, provides an electronic marketplace for wine consumers, wineries, and wine retailers. and maintains a directory of over 34,000 wineries from around the world and over 100,000 wines available direct from wineries and online wine merchants.

For more information, visit www.wineweb.com.